The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for the Typography Category

Two for Old Type’s Sake

June 24, 2011 | No Comments | View

Like a finely aged bourbon, sometimes nothing else pushes that button or trips that trigger like some old type. Of course (like bourbon), ‘old’ alone doesn’t make it good, son (or nephew, or cousin…). It’s gotta be right from the get-go to stand a chance later. Remember, nostalgia can’t do everything. So, we enjoyed two [...]

Conceptual Infrastructure

June 17, 2011 | No Comments | View

It could be argued that sometimes the only difference between pure art and pure decoration is the presence or absence of a concept: does the object in question transcend the object-ness of itself – and if so, in what manner, and on what grounds? It’s a lot to chew on, argue, and possibly spit out [...]

2011 Logo Trends

May 13, 2011 | No Comments | View

  “Last year was brighter. This year is lighter.” – the first words of the last word in logo trends, as many see it: the logolounge 2011 logo trends report, penned by Bill Gardner. Here’s his semi-long short list of trends in logoland: Gradients, Juvi, Vibrate, O, Earth, Monoline, Series, Brown, Dandruff, Concentric, Loopys, Banded, [...]

In Defense of Still Not Liking Comic Sans

January 13, 2011 | 2 Comments | View

Last week, the admired and super-smart author and blogger Jonah Lehrer posted The Educational Benefit of Ugly Fonts on his The Frontal Cortex blog via Wired.com, sending designers and other type enthusiasts (read: mostly crusaders against Comic Sans) all a-twitter on the Twitter, with what looks to be slap-solid proof that disfluent type (read: Comic Sans) [...]

Reverting to Type

December 17, 2010 | No Comments | View

Well here we are, just hairs past mid-December, staring the holiday season right in its red nose, and as our favorite former resident of Apartment Q-258 said, “Christmas is approaching, and it’s later than you think.” Prophetic words from the 70s. In the spirit of looking back and forth for our last post of 2010, [...]

Treasure Trove: Vintage Matchbox Labels

December 9, 2010 | No Comments | View

After last week’s thinking about thinking about thinking (that we’re still thinking about), we were thinking a return to browsing some great designs of yore would not only please your prefrontal cortex, but feel right to your deeper processes as well. With that, we point you towards a vast, wonderful collection of matchbox labels spanning [...]

Michael Bierut on Typography

November 18, 2010 | No Comments | View

Continuing this week with our making eyes at printmaking and typography, we have a great little video interview with Michael Bierut from The Atlantic for your peepers. In this eight minutes and change, Mr. Bierut gives a brief but proper survey of different takes on typography, the history of the craft, and an anecdote or two [...]

Set in Print

November 11, 2010 | No Comments | View

We’re feeling a double dose of print-making love this week on account of seeing these two print-centric videos, so naturally we’re compelled to spread the word and share the love. Let’s get into it: The first one’s a great short showcasing the printing and production of the fall 2010 edition of  the Field Notes Colors [...]

Milton and the Road to Hell

October 28, 2010 | No Comments | View

With Halloween nigh (and daylight savings next week), this week feels like the perfect time to get a little darker with the content. Plus, any time we can make reason to mention Milton Glaser and his lists, well you know we do. So here we have it: Milton Glaser’s Road to Hell. Not as in [...]

Where it’s at: The Typographic Map

October 14, 2010 | 2 Comments | View

This week, we stumbled across another of those articles of badassery that immediately becomes the coolest thing we’ve seen all week, and so of course we felt obsessively compelled to share with you. The typographic maps Axis Maps are turning out don’t need a whole heck of a lot of introduction or explanation, and that’s [...]

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