The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for the Typography Category

Two Minutes into the Futura

February 3, 2012 | No Comments | View

Hard to believe it’s been at least 556,188 minutes since we talked directly about a type design here. That’s far too long, considering one of us’ll mutter something about it at least every 5.56188 minutes in our real space. So let’s get back to it, whaddya say? Forget about Helvetica and Comic Sans for a [...]

Enjoyable Edification

January 6, 2012 | No Comments | View

Resolutions, diets, and ‘new you’ to-dos are all well and good, but instead of more of that, how about we kick off 2012 with 100 of the greatest gig posters of the last 5 years, as curated by the author of The Wall: Modern Day Music Posters, Tom Booth? It’ll be just as good for you – [...]

More of This

November 11, 2011 | No Comments | View

Found a whole lot of awesome in one place today over at the Lost Type Co-op , not the least of which is this post about a mural project in the Highlands neighborhood of Louisville, KY. Awesome typefaces, awesome site, awesome organizational model, presumably awesome founders, and the awesome post about an awesome mural using their awesome [...]

One More for the Map Types

August 26, 2011 | No Comments | View

We’re no strangers to enjoying a good typographic map, so when we saw these fresh transit maps from Fadeout Design, we didn’t hesitate to start down the posting path. Outlining the transit systems for Boston, Chicago, NYC, San Francisco, and Washington DC, the TRNSPRTNATION poster series presents the station names and route shapes, directions, and orientation in [...]

Typography: the Down and Dirty and Fast and Good

August 19, 2011 | No Comments | View

  Typography, like many facets of the hunk of stuff that is design, is a well-authored choose-your-own-adventure full of rules, conditionals, tastes, choices, and asterisks. As one of our own likes to say, ‘There are multiple right answers…’ liberating and confounding at once. Sometimes the hardest part is the choosing. To get us all at [...]

More Good Old Type

July 29, 2011 | No Comments | View

  It’s been the better part of a fast and hot month since we last talked directly about typography, specifically old type, and more specifically Hamilton wood type. When The Hamilton Wood Type and Printing Museum popped back up on the radar with scans of their 1899-1900 type catalog, we felt inspired and happy to [...]

Wood Type for All

July 1, 2011 | No Comments | View

{ place it on its side and it’s a symbol meaning infinity } Everybody knows that when one of your favorite back-pocket bands signs to a big label and starts showing up everywhere, a little part of you squeaks and shrivels up. Deny it if it makes you feel better, but it’s still true. But [...]

Two for Old Type’s Sake

June 24, 2011 | No Comments | View

Like a finely aged bourbon, sometimes nothing else pushes that button or trips that trigger like some old type. Of course (like bourbon), ‘old’ alone doesn’t make it good, son (or nephew, or cousin…). It’s gotta be right from the get-go to stand a chance later. Remember, nostalgia can’t do everything. So, we enjoyed two [...]

Conceptual Infrastructure

June 17, 2011 | No Comments | View

It could be argued that sometimes the only difference between pure art and pure decoration is the presence or absence of a concept: does the object in question transcend the object-ness of itself – and if so, in what manner, and on what grounds? It’s a lot to chew on, argue, and possibly spit out [...]

2011 Logo Trends

May 13, 2011 | No Comments | View

  “Last year was brighter. This year is lighter.” – the first words of the last word in logo trends, as many see it: the logolounge 2011 logo trends report, penned by Bill Gardner. Here’s his semi-long short list of trends in logoland: Gradients, Juvi, Vibrate, O, Earth, Monoline, Series, Brown, Dandruff, Concentric, Loopys, Banded, [...]

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