The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for the Technology Category

Right Stride Rite

April 28, 2011 | No Comments | View

It was just a week shy of a year ago that we watched and listened in awe as Nike + W+K Tokyo transformed the then-new Nike Free Run+ shoes into audio controllers (and then made them sound great). With their latest, equally completely excellent endeavor, Nike keeps its pace but switches tracks, teaming up with [...]

Pac-Man Fever (Slight Return)

April 21, 2011 | No Comments | View

Some things just never get old. Sometimes it’s because they’re timeless, other times it’s because they get rebirthed regularly. In the case of Pac-Man, it just might be both. There is a lot to be said for the original Pac-Man, his ladyfriend, and offspring. And there’s a lot to be said about the latest reincarnation [...]

Out There Thinking: Generative Photography

April 7, 2011 | No Comments | View

It’s always a good idea to be surveying and sampling the nooks and edges of the landscapes that get your engine revving, whether that be personal or professional. You never know what your going to find – and just as importantly, you never know what new thoughts and ideas you’ll have as a result of [...]

Keeping it Real When Things Get Real

March 11, 2011 | No Comments | View

The power of a natural disaster reaches even further and deeper than the lands and lives in its immediate scope. The news last night and today of the Pacific earthquake and tsunami hits those of us out of harm’s way square in our hearts and minds with new speed and clarity. With this or any [...]

Deep Thoughts: How the Internet Affects the Brain

February 24, 2011 | No Comments | View

Okay, it’s been long enough since the first time. It’s time to refocus our brains on themselves, don’t you think? It’ll be fun; this go-round we’ll be thinking about how the internet reshapes our thinking, while on the internet. Deliciously reflexive. Today we’re pointing your brain meat towards itself via a recent article Adam Gopnik wrote [...]

It’s a beautiful day to make some music

February 18, 2011 | No Comments | View

In our neck of the woods it’s the warmest, sunniest, most beautiful afternoon we’ve seen out of 2011. Music’s in the air, as they say. It’s also in the binary ether and on our blog. Until the whistle blows a little bit later, you can sit right where you are and make sweet-sounding music to [...]

Changing Models of Ownership, via Shareable.net

February 11, 2011 | No Comments | View

How many of your favorite CDs do you dust more than you listen to? For that matter, how much of your physical music collection has been exiled to storage bins, if not living in vagrancy between your home, car, and office? For us, that answer is the vast, vast majority. Music as file has made [...]

The RGB Revolution: CMYK, on Display

February 4, 2011 | 2 Comments | View

Clearly, one of the great benefits of the RGB Revolution is (in tandem with the rise of ubiquitous information and communication, of course), is the democratization of content publication and consumption. Have something to share? Sweet. DIY yourself. Get it out there, and we’ll all check it out. Sounds simple and no-big-dealish, unless you might’ve [...]

Take a Ride on the YouTube Time Machine

January 6, 2011 | No Comments | View

Starting out fresh and refreshed for 2011, we’d like wish you a very happy new year–and decade, for that matter. As it is at every beginning of a new year (or 10-pack of new years), there’s just as much looking back as there is forward. Actually, probably more looking back, since there’s way more to [...]

Deep Thoughts: Neuroscience and Free Will

December 2, 2010 | 2 Comments | View

As much as we love showing and talking about all of the cool design-ey advertising-ey stuff out there, it’s healthy every now and then to go deeper and get a better understanding of what’s what and what makes it what. So let’s make a clink and take in some deeper, richer subject matter. Let’s get into a little conscious vs. unconscious, or even better: conscious with unconscious. Thinking, feeling, deciding, free will, electricity, chemistry, predetermination, the measurable speed of thought: the good stuff.

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