The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for the Chemistry Category

It’s Face Time

January 27, 2012 | 3 Comments | View

Today is Tom Saitta’s birthday. That being the case, we wanted to take a moment and a sliver of bandwidth to recognize and honor the day our Vice President of Account Management became a living, breathing creature – and to toast the man that creature became. You’re a fellow of distinction, dedication, heart, and soul. Beyond [...]

Instagr/am/bient: Stop, Collaborate and Listen

January 20, 2012 | No Comments | View

One of many lessons to be learned from hip-hop (or Kenny Rogers) is that it’s hard to beat a solid collaboration. For us that goes exponential when you make it cross-media, with bonus points if there’s an iPhone involved. So you can imagine what happened when we got ahold of Instagr/am/bient: 25 Sonic Postcards – the [...]

Enjoyable Edification

January 6, 2012 | No Comments | View

Resolutions, diets, and ‘new you’ to-dos are all well and good, but instead of more of that, how about we kick off 2012 with 100 of the greatest gig posters of the last 5 years, as curated by the author of The Wall: Modern Day Music Posters, Tom Booth? It’ll be just as good for you – [...]

Ten Years of Steady Beaver

October 21, 2011 | No Comments | View

It’s a good day at Bluezoom. Today we’re celebrating the ten-year mark of the most-enjoyable and enriching honor of having Tommy Beaver in the Bluezoom fold. Hard to believe a decade has passed since he stopped in for a casual (but in hindsight, monumental) meet-n-greet. A lot has changed since then: we’ve kept growing, moved [...]

QR codes need love, too.

September 9, 2011 | No Comments | View

We got a great direct mail piece from Billy Reid, and it changed the perspective on QR codes.

John Jay On Creativity

August 12, 2011 | No Comments | View

A great video came across our collective desktop this week and it’s worth sharing for a number of reasons. Offered up by Fast Company as part of their 100 Most Creative People in Business 2011, it’s (#41) John Jay, Weiden + Kennedy’s global executive creative director (fancy) speaking about creativity. He does a masterful job [...]

Let’s Evolve with Edward Boches

August 5, 2011 | No Comments | View

Not too long ago, Edward Boches caught a bug, missed speaking at a social media breakfast, and was nice enough to post his slides and notes for all of us to take in and digest. Advertising Evolves. You Should, Too has stuck with us all summer as we talk about past, present, and future (it’s not just a January tradition), tech, trends, and tacks. In the spirit of scooting things along that we imagine compels Mr. Boches to share his thoughts and work with the public, we wanted to point to it, as well. The more common these types of ideas and practices become, the better the world could be.

Use Your Illusion I

June 10, 2011 | No Comments | View

Here’s a good one for your Friday afternoon. The folks over at New Scientist posted a cool little exercise and illustration on the mind’s ability to recognize gradual change, pointing out that it can be very difficult, a variety of what’s known as ‘Change Blindness’. We’ve been known to like stuff about the brain and mind [...]

Press On

June 3, 2011 | 2 Comments | View

Our new business cards are hot on the press and we just got this great little video snippet courtesy of the ever-great Young Graphics, and felt it right to put that goodness out there. Even if it weren’t our cards on the thing, it’s a great ten seconds for at least ten reasons, not the [...]

Where Good Ideas Come From

May 19, 2011 | No Comments | View

Where do good ideas come from? Shoot, that could be one of the best questions one could ever ask or try to answer. There are likely as many good answers to that question as there are good ideas – and possibly as many bad answers as there are bad ideas. Interesting. Whether you agree with [...]

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