The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for the Advertising Category

QR codes need love, too.

September 9, 2011 | No Comments | View

We got a great direct mail piece from Billy Reid, and it changed the perspective on QR codes.

Burrito, Supremely

September 2, 2011 | No Comments | View

Chipotle makes a damn fine burrito, even if they do keep their cilantro a loose secret. Now that they have some equally fine intentions (and messaging) in Cultivate a Better World, they’re commissioning some supreme work to back it up. Their latest brings in Willie Nelson covering/owning Coldplay’s The Scientist as accompaniment to Johnny Kelly’s short [...]

John Jay On Creativity

August 12, 2011 | No Comments | View

A great video came across our collective desktop this week and it’s worth sharing for a number of reasons. Offered up by Fast Company as part of their 100 Most Creative People in Business 2011, it’s (#41) John Jay, Weiden + Kennedy’s global executive creative director (fancy) speaking about creativity. He does a masterful job [...]

Let’s Evolve with Edward Boches

August 5, 2011 | No Comments | View

Not too long ago, Edward Boches caught a bug, missed speaking at a social media breakfast, and was nice enough to post his slides and notes for all of us to take in and digest. Advertising Evolves. You Should, Too has stuck with us all summer as we talk about past, present, and future (it’s not just a January tradition), tech, trends, and tacks. In the spirit of scooting things along that we imagine compels Mr. Boches to share his thoughts and work with the public, we wanted to point to it, as well. The more common these types of ideas and practices become, the better the world could be.

The RGB Revolution | Codes of Convenience

July 8, 2011 | No Comments | View

    How’s this for fresh? Koreans can now shop and buy groceries with their smartphones while waiting for the subway. Tesco Homeplus (with the help of their smart agency Cheil) has placed large-format graphics in Select South Korean subway stations that look like aisles of groceries. Each item on the ‘shopping wall’ is matched with [...]

Wood Type for All

July 1, 2011 | No Comments | View

{ place it on its side and it’s a symbol meaning infinity } Everybody knows that when one of your favorite back-pocket bands signs to a big label and starts showing up everywhere, a little part of you squeaks and shrivels up. Deny it if it makes you feel better, but it’s still true. But [...]

Press On

June 3, 2011 | 2 Comments | View

Our new business cards are hot on the press and we just got this great little video snippet courtesy of the ever-great Young Graphics, and felt it right to put that goodness out there. Even if it weren’t our cards on the thing, it’s a great ten seconds for at least ten reasons, not the [...]

So tasty they belong on crackers

May 27, 2011 | No Comments | View

Here’s a tasty treat for this week: vintage cheese labels, as curated by Design Observer and pointed to by The Dieline. Click to enjoy every informative and inspiring illustration, every dot of print, every sweet setting of type, and of course, “Barry”:   We hope you have a fantastic Memorial Day weekend enjoying and appreciating [...]

2011 Logo Trends

May 13, 2011 | No Comments | View

  “Last year was brighter. This year is lighter.” – the first words of the last word in logo trends, as many see it: the logolounge 2011 logo trends report, penned by Bill Gardner. Here’s his semi-long short list of trends in logoland: Gradients, Juvi, Vibrate, O, Earth, Monoline, Series, Brown, Dandruff, Concentric, Loopys, Banded, [...]

Right Stride Rite

April 28, 2011 | No Comments | View

It was just a week shy of a year ago that we watched and listened in awe as Nike + W+K Tokyo transformed the then-new Nike Free Run+ shoes into audio controllers (and then made them sound great). With their latest, equally completely excellent endeavor, Nike keeps its pace but switches tracks, teaming up with [...]

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