The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for August 2011

One More for the Map Types

August 26, 2011 | No Comments | View

We’re no strangers to enjoying a good typographic map, so when we saw these fresh transit maps from Fadeout Design, we didn’t hesitate to start down the posting path. Outlining the transit systems for Boston, Chicago, NYC, San Francisco, and Washington DC, the TRNSPRTNATION poster series presents the station names and route shapes, directions, and orientation in [...]

Typography: the Down and Dirty and Fast and Good

August 19, 2011 | No Comments | View

  Typography, like many facets of the hunk of stuff that is design, is a well-authored choose-your-own-adventure full of rules, conditionals, tastes, choices, and asterisks. As one of our own likes to say, ‘There are multiple right answers…’ liberating and confounding at once. Sometimes the hardest part is the choosing. To get us all at [...]

John Jay On Creativity

August 12, 2011 | No Comments | View

A great video came across our collective desktop this week and it’s worth sharing for a number of reasons. Offered up by Fast Company as part of their 100 Most Creative People in Business 2011, it’s (#41) John Jay, Weiden + Kennedy’s global executive creative director (fancy) speaking about creativity. He does a masterful job [...]

Let’s Evolve with Edward Boches

August 5, 2011 | No Comments | View

Not too long ago, Edward Boches caught a bug, missed speaking at a social media breakfast, and was nice enough to post his slides and notes for all of us to take in and digest. Advertising Evolves. You Should, Too has stuck with us all summer as we talk about past, present, and future (it’s not just a January tradition), tech, trends, and tacks. In the spirit of scooting things along that we imagine compels Mr. Boches to share his thoughts and work with the public, we wanted to point to it, as well. The more common these types of ideas and practices become, the better the world could be.