The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for June 2011

Two for Old Type’s Sake

June 24, 2011 | No Comments | View

Like a finely aged bourbon, sometimes nothing else pushes that button or trips that trigger like some old type. Of course (like bourbon), ‘old’ alone doesn’t make it good, son (or nephew, or cousin…). It’s gotta be right from the get-go to stand a chance later. Remember, nostalgia can’t do everything. So, we enjoyed two [...]

Conceptual Infrastructure

June 17, 2011 | No Comments | View

It could be argued that sometimes the only difference between pure art and pure decoration is the presence or absence of a concept: does the object in question transcend the object-ness of itself – and if so, in what manner, and on what grounds? It’s a lot to chew on, argue, and possibly spit out [...]

Use Your Illusion I

June 10, 2011 | No Comments | View

Here’s a good one for your Friday afternoon. The folks over at New Scientist posted a cool little exercise and illustration on the mind’s ability to recognize gradual change, pointing out that it can be very difficult, a variety of what’s known as ‘Change Blindness’. We’ve been known to like stuff about the brain and mind [...]

Press On

June 3, 2011 | 2 Comments | View

Our new business cards are hot on the press and we just got this great little video snippet courtesy of the ever-great Young Graphics, and felt it right to put that goodness out there. Even if it weren’t our cards on the thing, it’s a great ten seconds for at least ten reasons, not the [...]