Archive for April 2011
Right Stride Rite
April 28, 2011 | No Comments | View
It was just a week shy of a year ago that we watched and listened in awe as Nike + W+K Tokyo transformed the then-new Nike Free Run+ shoes into audio controllers (and then made them sound great). With their latest, equally completely excellent endeavor, Nike keeps its pace but switches tracks, teaming up with [...]
Pac-Man Fever (Slight Return)
April 21, 2011 | No Comments | View
Some things just never get old. Sometimes it’s because they’re timeless, other times it’s because they get rebirthed regularly. In the case of Pac-Man, it just might be both. There is a lot to be said for the original Pac-Man, his ladyfriend, and offspring. And there’s a lot to be said about the latest reincarnation [...]
Ch-Check it Out: The Pun Also Rises
April 15, 2011 | No Comments | View
‘Some Antics,’ get it? In the past few weeks, we’ve had a good number of naming projects hit the docket here at Bluezoom, so (needless to say) we’ve had words on the brain even more than usual. With that comes heaps of word play, smithing, and mashing. Some of the verbal produce gets launched at [...]
Out There Thinking: Generative Photography
April 7, 2011 | No Comments | View
It’s always a good idea to be surveying and sampling the nooks and edges of the landscapes that get your engine revving, whether that be personal or professional. You never know what your going to find – and just as importantly, you never know what new thoughts and ideas you’ll have as a result of [...]
Fresh Cuts: Direct Mail & Digital
April 1, 2011 | No Comments | View
Today, Direct Marketing News published an article studying our client TruGreen as a success case for integrated marketing efforts, highlighting the effective combination of direct mail with digital communication. Since we helped them with their direct mail, of course we think the message isn’t only true, but a little extra cool, too. A little something [...]