The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

The Highest Form of Art

August 12, 2010 | 1 Comment

{ dig it. }

Well, we pointed this way earlier in the week in the short forms, but we wanted to return to it with the longer form here, now. There’s certainly more to be said for and about this art statement/event/installation/performance/display (and video documentation) that extends beyond 140 characters.

But first, just to recap: the Thursday before last week’s First Friday Downtown jamboree (First Thursday, then), a luminary of the Spare Room art/culture initiative came up to the office to borrow the key to our first-floor, uh… spare room.

This is what happened that night, while most of us were snoozing:

Just so cool. Not just because it’s happening in and around our space, seriously. That’s just the cherry on top for us.

What’s so inspiring about this to us? In more than 140 characters:

It’s conceptually air-effing-tight. It’s clear. It’s fun. It’s true. It’s engaging. It’s relevant. It’s perfectly timed. It does everything (and possibly more than) it was designed to do. It inspired freestyle rhymes and beats, for the love of God.

Sounds more like things people say about great ad campaigns, not as much about works of art (minus the freestyle). There’s a discussion starter for you, and a topic that would make this post way too scrolly. Spare Room has a unique take on art, culture, the public, and the teeming dynamics among these elements. Let’s leave it at that for now.

Why this hits us so right is because it does something that anything designed to affect people positively should do: it starts with a truth about human nature and tells it in a new way. “Tell all the truth, but tell it slant.” Say something everybody knows but nobody expects. Maybe that is, in fact, the highest form of art.

If you haven’t already, go love Spare Room: http://lovespareroom.com/

With raised glass,

-BZ

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    February 8th, 2012 @ 3:43 pm

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