Hey, Check this Out: Brand New
July 29, 2010 | No Comments
{ if you squint, it sort of makes a face }
When it comes to keeping tabs on what’s up & down in the world of branding & design, the good news is, there’s a virtual plenitude of blogs and other sites that post great content these days. The bad news is, there’s a virtual plenitude of blogs and other sites that post great content these days. One could (and has been known to) spend all day just browsing online resources, especially since invariably, one thing leads to another (cue The Fixx–in a series of tubes, no less). Look, click, look, click… next thing you know it’s lunch time and you’re miles away from morning coffee and that first click–but you sure have filled your head with megabytes of good design to put to good use.
We wanted to take a few to to share one that we visit time and time again. It’s Brand New, a blog dedicated solely to “opinions on corporate and brand identity work“. It’s focused enough and strong enough to be the one and only site you visit when time’s a factor and you’ve got (re)branding on brain. Perusing Brand New serves as a sweet little pulse-taker of current trends, dying trends, good ideas and crappy decisions alike (plus, the headlines are usually pretty snappy). A quick survey of posts, and you’ll be starting with a fresh sense of climate and direction. Whether it’s pure graphic inspiration you’re looking for, or solid grounds to back up a decision, Brand New’s your huckleberry. We use it for both: in a designer’s individual exploration at the dawn of a project and in design presentations to the client–and it works. Clients really (really) like it when you can demonstrate that the maxim you so boldly proclaimed isn’t just something pithy you pulled out of thin air. Clients have been known to like a well-made case.
If you happen to be on the other side of the conference table, a client of creative services (ours or someone else’s), we strongly recommend this site to you as well. The more in tune you are with what’s happening in branding and design, the better your decisions will be as to where to take your brand, and how to best get there. Even if you’re not at that conference table at all, but enjoy watching companies primp and preen all in the hopes you’ll like them even more, this site’s for you. Who knows, it might even give you new stuff to talk about over beers.
So now that we’ve built it all up, we’re gonna pipe down and proffer up the link. Check it, bookmark it, subscribe to it, love it:
http://www.underconsideration.com/brandnew/
A click away,
- BZ