The Bluezoom Blog

Thoughts on Advertising, Design, and Chemistry

Archive for May 2010

Hipstamatic and Swankolab: Two Apps that Get Photographers, and Vice-Versa

May 27, 2010 | No Comments | View

I don’t miss photography class, not even for 1/60 sec. It was the spool. On the cusp of mainstream digital photography, there I was: sitting alone in the dark, ruining what I hoped were art-school masterpieces, just trying to get the effing film on the effing spool. Don’t let the film touch itself! Better not [...]

MTWX: Marking 10 Years of Michael T. Wheeler at Bluezoom

May 20, 2010 | No Comments | View

At the end of the day (or season), what’s an NBA fan rooting for these days? In large part, a jersey. In larger part, a logo. The culture that produced Larry Bird, Magic Johnson, and Michael Jordan*–players synonymous with a single team (for what would become an era)–has since developed a noticeable taste for rearrangement [...]

The Fun Theory

May 13, 2010 | 2 Comments | View

You know how every so often you’ll be doing your thing like it’s no big deal, deep in “just another day” mode–then somebody strolls in from the periphery of your little scene and serves you the biggest dollop of smitten pudding you’ve had in a long, long time? Well, the same kind of thing happens [...]

Completely Excellent Nike Spot

May 6, 2010 | No Comments | View

So you make shoes, do you? Wow, that’s pretty cool. You want them–and your company–to be seen as the height of hip and high-tech, you say? That’s a great idea. Here’s a short instructional video: Oh, you don’t make shoes. You just need shoes, and want the height of hip and high-tech at your feet. [...]